Datacard

Overdrive Magazine Email

Base Price:

$325/F

Total List:

35,600

Related List(s):

Overdrive See This List

Base Price:

$150/M

Total List:

87,325

*PLEASE NOTE /M = Per Thousand

List Description:

Overdrive Magazine, published by Randall-Reilly Publishing, consists of subscribers and recipients of Overdrive magazine, who own one or more trucks and operates at least one of them personally. They also contract to major carriers.

Minimum Order:

5,000 Records

Commission:

20% To Recognized Brokers

Delivery Schedule:

Five Business Days

Target Region:

Domestic

Restrictions:

Html and / or text creative must be pre-approved by list owner

Available Counts:

Select	Count
Gender	$15.00/M
Female	2,806
Male	28,118

Select	Count
Title	$20.00/M
Independent owner/operator	10,113
Leased owner/operator	7,744
Small fleet owner	1,970
Company driver	176
Truck driving school student	1
Team driver	84
Other	1

Select	Count
Trucks owned	$25.00/M
100+	2
50-99	1
25-49	4
10-24	87
5-9	4,521
2-4	11,695
1	19,295

Select	Count
Vehicles owned	$25.00/M
100+	27
50-99	24
25-49	173
10-24	2,766
5-9	6,616
2-4	15,896
1	10,106

Select	Count
Age of trucks owned	$25.00/M
Less than 1 year	674
1-2 years	1,628
3-5 years	7,307
6-8 years	6,068
9+ years	12,211

Select	Count
Buy another truck	$25.00/M
0-12 months	7,628
13-18 months	2,078
19 months+	11,134

Select	Count
New truck purchase	$25.00/M
Buy a new truck	7,043
Lease a new truck	433
Buy a used truck	17,386
Lease a used truck	376

Select	Count
Primary Business	$20.00/M
Agriculture/livestock	1,727
Bulk petroleum/chemicals	897
Construction/excavating	5,423
Expedited/air freight	293
Flatbed	3,784
General freights	13,698
Hazmat/explosives	360
Household goods	474
Logging	870
Manufacturing/processing	739
Mining	168
Refrigeration/frozen goods	3,354
Retail or wholesale delivery	2,538
Waste materials/recyclable	575
Other	1

Select	Count
Type of trailer	$25.00/M
Dry van	1,266
Flatbed/platform	1,173
Refrigerated	696
Lowbed/drop frame	412
Tank	314
Dump	443
Specialized	285
Livestock	127
Other	510

Select	Count
Trucks	$25.00/M
Freightliner	7,335
International	3,083
Kenworth	4,266
Mack	1,165
Peterbilt	6,301
Sterling	368
Volvo	2,223
Western Star	529
Other	2,401

Select	Count
Engines	$25.00/M
Caterpillar	5,118
Cummins	3,244
Detriot Diesel	2,491
International	81
Mack	382
Mercedes	123
Volvo	276
Other	564

Select	Count
Trailers	$25.00/M
Benson	70
Doonan	72
Dorsey	340
East	264
Featherline	87
Fontaine	413
Fruehauf	544
Great Dane	996
Hyundai	90
Liddell	6
Pines	12
Ravens	176
Reinke	47
Stoughton	131
Trail King	194
Trailmobile	212
Transcraft	333
Utility	731
Wabash	261
Wilson	210
Other	2,347

Select	Count
Tires	$25.00/M
BF Goodrich	849
Bridgestone	2,020
Continental	329
Dunlop	254
Firestone	576
General	234
Goodyear	870
Hankook	134
Kelly/Springfield	168
Kumho	86
Michelin	1,065
Ohtsu	48
Toyo	258
Yokohama	379
Other	250

Select	Count
Oils	$25.00/M
76 Guardoll	34
Castrol	168
Chevron	1,378
Citgo	153
Conoco	82
Exxon	68
Kendall	94
Mobil	2,314
Pennzoil	193
Phillips	14
Shell	5,124
Texaco	52
Valvoline	156
Other	1,462

Select	Count
Truck Class	$25.00/M
1-2	12
3-4-5	7
6	2,127
7	3,680
8	34,026
Trailers	19,626
Pickup Trucks	12,490
Other	806

Select	Count
Type of driving	$25.00/M
Long haul	3,056
Short haul	3,109
Local	1,203

Select	Count
Additives	$25.00/M
FPPF	406
Gold Eagle	122
Howes	1,393
Lucas	2,889
Power Service	1,254
U.S. Lube	115

Select	Count
Trucking software	$25.00/M
Financial/business/accounting	1,209
Fuel optimization/taxes	285
GPS	1,737
Log books	1,215
Load management	277
Maintenance schedules	506
Routing	921
Settlement reconciliation	215
Other	1,516

Select	Count
Miles driven	$25.00/M
Less than 25K	393
25K-50K	518
50K-75K	864
75K-100K	1,441
100K-125K	1,204
125K+	957

Select	Count
Years in industry	$25.00/M
5 or less	352
6-10	519
11-15	613
16-20	698
21-25	693
26-30	851
31+	1,689

Select	Count
Payment	$25.00/M
Per mile	2,054
Percent of revenue	2,367
Per hour	520

Select	Count
Engine horsepower	$25.00/M
200-250	110
251-300	120
301-350	244
351-400	467
401-450	1,095
451-500	1,765
501-550	1,074
551-600	428

Select	Count
Oil change frequency	$25.00/M
2-5K	379
5-10K	958
10-15K	2,560
15-20K	847
20-25K	276
25K+	260

Select	Count
Influences brand purchases	$25.00/M
Durability	2,836
Fuel Economy	301
Nationwide availability	186
Price	921
Reputation	340
Other	137

Select	Count
Age	$25.00/M
Less than 35	353
35-54	2,603
55+	2,433

Select	Count
Education level	$25.00/M
Graduate degree	240
Bachelor's degree	411
Associate/tech degree	1,555
High school degree	2,792
Less than high school	388

Select	Count
Factors in trucks	$25.00/M
Price	3,215
Engine power	3,176
Durable/reliable	2,784
Engine brand	3,214
Maintenance/economical	2,138
Brand/truck make	3,468
Looks/style	2,048
Parts availability	2,048
Fuel usage	2,787
Warranty	1,774
Comfort/space	2,700
Resale value	2,099
Equipment	1,643
Specifications	1,707
Safety	1,344
Dealer	1,229
Financing	1,170
Truck availability	753
Other	120

Select	Count
Job benefits	$25.00/M
Home time	3,080
Weekly supplement	2,510
Fuel surcharge	2,529
Mileage	1,742
Company paid fees, plates	1,120
Performance bonus	769
Other bonus	404
Expense account	293
Detention pay	1,459
Stop pay	1,209
Direct deposit	1,139
Medical insurance	1,022
Disability insurance	638
Dental insurance	626
Other	957

Select	Count
Interests	$25.00/M
Audiobooks	1,024
NASCAR	2,135
Fishing	2,036
Hunting	1,528
Outdoor Magazines	754
Work boots	2,871

This List Rents:

Email Addresses

Source:

Active Subscribers

List Update Frequency:

Updated Quarterly

Selection Pricing:

Selection	Price
Geography	$10.00/M
Gender	$15.00/M
Title	$20.00/M
Trucks owned	$25.00/M
Vehicles owned	$25.00/M
Age of trucks owned	$25.00/M
Buy another truck	$25.00/M
New truck purchase	$25.00/M
Primary Business	$20.00/M
Type of trailer	$25.00/M
Trucks	$25.00/M
Engines	$25.00/M
Trailers	$25.00/M
Tires	$25.00/M
Oils	$25.00/M
Truck Class	$25.00/M
Type of driving	$25.00/M
Additives	$25.00/M
Trucking software	$25.00/M
Miles driven	$25.00/M
Years in industry	$25.00/M
Payment	$25.00/M
Engine horsepower	$25.00/M
Oil change frequency	$25.00/M
Influences brand purchases	$25.00/M
Age	$25.00/M
Education level	$25.00/M
Factors in trucks	$25.00/M
Job benefits	$25.00/M
Interests	$25.00/M
Geography	$15.00/M

Production Charges:

Transmission Run Charge	$75.00/M
Transmission Set Up	$50.00/F
Suppression	$75.00/F
Additional Charges May Apply

Best Priced Lists, Inc.

200 Rte 17 - Suite 5
Mahwah, NJ 07430
Phone: 800-964-2378
Fax: 800-544-1765

All prices posted are accurate as of the time each data card was published. Actual current pricing may vary slightly due to recent list owner increase or decrease.

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List Type

Business Categories

Datacard

Overdrive Magazine Email

Base Price:

Total List:

Base Price:

Total List:

List Description:

Minimum Order:

Commission:

Delivery Schedule:

Target Region:

Restrictions:

Available Counts:

Gender

$15.00/M

Title

$20.00/M

Trucks owned

$25.00/M

Vehicles owned

$25.00/M

Age of trucks owned

$25.00/M

Buy another truck

$25.00/M

New truck purchase

$25.00/M

Primary Business

$20.00/M

Type of trailer

$25.00/M

Trucks

$25.00/M

Engines

$25.00/M

Trailers

$25.00/M

Tires

$25.00/M

Oils

$25.00/M

Truck Class

$25.00/M

Type of driving

$25.00/M

Additives

$25.00/M

Trucking software

$25.00/M

Miles driven

$25.00/M

Years in industry

$25.00/M

Payment

$25.00/M

Engine horsepower

$25.00/M

Oil change frequency

$25.00/M

Influences brand purchases

$25.00/M

Age

$25.00/M

Education level

$25.00/M

Factors in trucks

$25.00/M

Job benefits

$25.00/M

Interests

$25.00/M

This List Rents:

Source:

List Update Frequency:

Selection Pricing:

Production Charges:

Additional Charges May Apply

Need More Information?