Datacard

Overdrive Magazine

Base Price:

$150/M

Total List:

87,325

Related List(s):

Overdrive Email See This List

Base Price:

$325/F

Total List:

35,600

*PLEASE NOTE /M = Per Thousand

List Description:

Overdrive Magazine, published by Randall-Reilly Publishing, consists of subscribers and recipients of Overdrive Magazine, who own one or more trucks and operates at least one of them personally. They also contract to major carriers.

Combined Mailing & Telemarketing Campaign:

Pricing is as follows (base+selects+phone+$75/M)

Minimum Order:

5,000 Records

Commission:

20% To Recognized Brokers

Delivery Schedule:

Five Business Days

Target Region:

Domestic

Restrictions:

Sample Mail Piece Required for List Owner Approval.
Html and / or text creative must be pre-approved by list owner
Telemarketing orders require a current script for list owner approval.

Available Counts:

Select	Count
Gender	$15.00/M
Female	5,752
Male	70,488

Select	Count
Title	$20.00/M
Independent owner-operator	28,885
Leased owner-operator	17,652
Small fleet owner	5,044
Company driver	418
Truck driving school student	1
Team driver	203
Other	1

Select	Count
Trucks owned	$25.00/M
100+	2
50-99	2
25-49	10
10-24	176
5-9	11,016
2-4	29,163
1	46,910

Select	Count
Vehicles owned	$25.00/M
100+	49
50-99	58
25-49	406
10-24	6,542
5-9	16,564
2-4	38,735
1	24,934

Select	Count
Age of trucks	$25.00/M
Less than one year	1,480
1-2 years	3,740
3-5 years	17,014
6-8 years	14,630
9+ years	34,202

Select	Count
Buy another truck	$25.00/M
0-12 months	16,803
13-18 months	5,078
19 months +	30,453

Select	Count
New truck purchase	$25.00/M
Buy new	18,023
Lease new	926
Buy used	44,618
Lease used	849

Select	Count
Primary business	$25.00/M
Agricultural/livestock	5,363
Bulk petroleum/chemicals	2,172
Construction/excavating	16,008
Expedited/air freight	515
Flatbed	8,281
General freights	31,952
Hazmat/explosives	805
Household goods	988
Logging	2,971
Manufacturing/processing	1,659
Mining	482
Refrigeration/frozen goods/food	7,543
Retail/wholesale delivery	5,448
Waste material/recyclables	1,396
Other	1

Select	Count
Type of trailer	$25.00/M
Dry Van	3,207
Flatbed/platform	3,374
Refrigerated	1,640
Lowbed/drop frame	1,376
Tank	867
Dump	1,641
Specialized	807
Livestock	509
Other	1,845

Select	Count
Trucks	$25.00/M
Freightliner	16,990
International	8,690
Kenworth	11,275
Mack	3,907
Peterbilt	16,247
Sterling	1,085
Volvo	4,857
Western Star	1,425
Other	6,429

Select	Count
Engines	$25.00/M
Caterpillar	13,632
Cummins	8,881
Detroit diesel	5,689
International	307
Mack	1,314
Mercedes	296
Volvo	576
Other	1,637

Select	Count
Trailers	$25.00/M
Benson	212
Doonan	165
Dorsey	1,082
East	904
Featherlite	328
Fontaine	1,090
Fruehauf	1,752
Great Dane	2,497
Hyundai	185
Liddell	20
Pines	28
Ravens	534
Reinke	118
Stoughton	339
Trail King	597
Trailmobile	554
Transcraft	784
Utility	1,726
Wabash	563
Wilson	864
Other	7,065

Select	Count
Tires	$25.00/M
BF Goodrich	2,284
Bridgestone	5,660
Continental	915
Dunlop	717
Firestone	1,790
General	653
Goodyear	2,762
Hankook	382
Kelly/springfield	478
Kumho	245
Michelin	2,892
Ohtsu	119
Toyo	675
Yokohama	941
Other	699

Select	Count
Oils	$25.00/M
76 Guardoll	115
Castrol	474
Chevron/delo	3,806
Citgo	450
Conoco	221
Exxon	188
Kendall	318
Mobil	5,756
Pennzoil	655
Phillips	70
Shell	14,490
Texaco	240
Valvoline	486
Other	4,817

Select	Count
Class of truck	$25.00/M
Trucks class 1-2	27
Trucks class 3-5	11
Trucks class 6	5,298
Trucks class 7	83,678
Trucks class 8	83,678
Trailers	47,323
Pickup trucks	31,102
Other	1,607

Select	Count
Type of driving	$25.00/M
Long haul	7,371
Short haul	9,444
Local	4,506

Select	Count
Additives	$25.00/M
FPPF	1,119
Gold Eagle	403
Howes	3,786
Lucas	7,681
Power Service	4,269
U.S. Lube	393

Select	Count
Trucking software	$25.00/M
Financial/business/accounting	2,605
Fuel optimization/taxes	605
GPS	3,945
Log books	3,712
Load management	596
Maintenance schedules	1,343
Routing	1,771
Settlement reconciliation	465
Other	4,964

Select	Count
Miles driven	$25.00/M
Less than 25K	1,620
25K-50K	2,031
50K-75K	2,615
75K-100K	3,779
100K-125K	2,967
125K+	2,064

Select	Count
Years in industry	$25.00/M
5 or less	598
6-10	1,078
11-15	1,415
16-20	1,720
21-25	1,866
26-30	2,380
31+	6,146

Select	Count
Payment	$25.00/M
Per mile	5,377
Percent of revenue	6,561
Per hour	1,761

Select	Count
Engine horsepower	$25.00/M
200-250hp	445
251-300hp	470
301-350hp	907
351-400hp	1,561
401-450hp	3,150
451-500hp	4,463
501-550hp	2,758
551-600hp	1,164

Select	Count
Oil change frequency	$25.00/M
2-5K	1,358
5-10K	3,101
10-15K	7,001
15-20K	2,180
20-25K	651
25K+	557

Select	Count
Influence brand purchase	$25.00/M
Durability	8,071
Fuel economy	679
Nationwide availability	488
Price	2,671
Reputation	993
Other	396

Select	Count
Age	$25.00/M
Less than 35	682
35-54	5,871
55+	8,558

Select	Count
Education level	$25.00/M
Graduate degree	713
Bachelor's degree	1,006
Associate/tech degree	3,668
High school degree	8,430
Less than high school	1,311

Select	Count
Factors in trucks	$25.00/M
Price	8,850
Engine power	8,865
Durable/reliable	7,432
Engine brand	9,096
Maintanance/economic	5,684
Brand/truck make	9,859
Looks/style	5,488
Parts availability	5,939
Fuel usage	7,388
Warranty	4,814
Comfort/space	6,645
Resale value	5,838
Equipment	4,483
Specifications	4,500
Safety	3,535
Dealer	3,905
Financing	2,833
Truck availability	2,184
Other	368

Select	Count
Job benefits	$25.00/M
Home time	8,333
Weekly supplement	6,750
Fuel surcharge	6,536
Mileage	4,672
Company paid fees, plates	2,914
Performance bonus	1,906
Other bonus	981
Expense account	720
Detention pay	3,660
Stop pay	3,085
Direct deposit	2,520
Medical insurance	2,646
Disability insurance	1,640
Dental insurance	1,496
Other	2,809

Select	Count
Interests	$25.00/M
Audiobooks	2,243
NASCAR	6,007
Fishing	5,401
Hunting	4,505
Outdoor magazines	2,167
Wears work boots	8,177

Select	Count
Phones	$50.00/M
Phones	86,928

This List Rents:

Postal Addresses
Telephone Numbers
Email Addresses

Source:

Active Subscribers

List Update Frequency:

Updated Quarterly

Selection Pricing:

Selection	Price
Geography	$10.00/M
Gender	$15.00/M
Title	$20.00/M
Trucks owned	$25.00/M
Vehicles owned	$25.00/M
Age of trucks	$25.00/M
Buy another truck	$25.00/M
New truck purchase	$25.00/M
Primary business	$25.00/M
Type of trailer	$25.00/M
Trucks	$25.00/M
Engines	$25.00/M
Trailers	$25.00/M
Tires	$25.00/M
Oils	$25.00/M
Class of truck	$25.00/M
Type of driving	$25.00/M
Additives	$25.00/M
Trucking software	$25.00/M
Miles driven	$25.00/M
Years in industry	$25.00/M
Payment	$25.00/M
Engine horsepower	$25.00/M
Oil change frequency	$25.00/M
Influence brand purchase	$25.00/M
Age	$25.00/M
Education level	$25.00/M
Factors in trucks	$25.00/M
Job benefits	$25.00/M
Interests	$25.00/M
Phones	$50.00/M
Geography	$15.00/M

Production Charges:

4-Up Cheshire Labels	$10.00/M
Pressure-Sensitive Labels	$10.00/M
Computer Diskette	$25.00/Disk
E-Mail	$65.00/F
Additional Charges May Apply

Best Priced Lists, Inc.

200 Rte 17 - Suite 5
Mahwah, NJ 07430
Phone: 800-964-2378
Fax: 800-544-1765

All prices posted are accurate as of the time each data card was published. Actual current pricing may vary slightly due to recent list owner increase or decrease.

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List Type

Business Categories

Datacard

Overdrive Magazine

Base Price:

Total List:

Base Price:

Total List:

List Description:

Combined Mailing & Telemarketing Campaign:

Minimum Order:

Commission:

Delivery Schedule:

Target Region:

Restrictions:

Available Counts:

Gender

$15.00/M

Title

$20.00/M

Trucks owned

$25.00/M

Vehicles owned

$25.00/M

Age of trucks

$25.00/M

Buy another truck

$25.00/M

New truck purchase

$25.00/M

Primary business

$25.00/M

Type of trailer

$25.00/M

Trucks

$25.00/M

Engines

$25.00/M

Trailers

$25.00/M

Tires

$25.00/M

Oils

$25.00/M

Class of truck

$25.00/M

Type of driving

$25.00/M

Additives

$25.00/M

Trucking software

$25.00/M

Miles driven

$25.00/M

Years in industry

$25.00/M

Payment

$25.00/M

Engine horsepower

$25.00/M

Oil change frequency

$25.00/M

Influence brand purchase

$25.00/M

Age

$25.00/M

Education level

$25.00/M

Factors in trucks

$25.00/M

Job benefits

$25.00/M

Interests

$25.00/M

Phones

$50.00/M

This List Rents:

Source:

List Update Frequency:

Selection Pricing: